Contact rate
What share of delivered records your team actually reaches. The single best early signal of whether a source is real.
Results
We do not ask partners to measure us on impressions or delivered volume. The questions that matter are whether the phone gets answered, what it cost, and whether the figure held three months later.
What we report on
Every partner sees these broken down by source. If one of them moves in the wrong direction, you will usually hear it from us before you spot it.
What share of delivered records your team actually reaches. The single best early signal of whether a source is real.
Measured against your closed business, not against our delivered volume. Cheap leads that never close are not cheap.
How much you send back and why. A rising return rate on one source is a problem we want surfaced, not smoothed over.
How long from first test lead to predictable daily volume at your target cost. Usually four to six weeks.
Partner feedback